Amazon, can we have this filter please?

Nowadays IT is really powerful.
And convenient.

Say you are looking for hotels in San Francisco.
You don’t want to look at hundreds of hotels.
So you can set FILTERS of prices, locations, types of accommodation, even brand and name of properties.
You love Holiday Inn Express? You can always net it using FILTER.

Ditto for air tickets.
Say you don’t want to scroll through those “sponsored” search results.
You could set the FILTER to include only United Airline or Cathay Pacific.
All those airlines you wish to avoid will not be shown.
But of course you may miss out dirt cheap fares from those airlines.
But that’s the price you as a consumer are willing to pay.

I doubt that FILTER is the result of laws or consumer demands.
Probably it’s a marketing differentiator introduced by companies on their own.
It puts the choice at the hand of consumers and more importantly, the information he’s entitled to have before buying.

If you were in the investment sector and wish to only invest in funds whose background is “clean” or “friendly”, or whose revenue primarily comes from investment in certain regions, you would be able to filter funds out.

Setting FILTER isn’t such rocket science no more.

But what bothers me is that such commonplace technology hasn’t made its way into wider applications that affect the most people almost daily.
These people aren’t sophisticated fund managers; they don’t travel but a few times a year.
These are people just like you and me who shop on Amazon!

In 2007, melamine, a chemical compound used in the production of plastics and fertilisers was found in pet foods in USA reportedly killing over a thousand pets.

In about 2001-2009, many home owners in southeastern USA smelt rotten eggs at home, fell ill and found deterioration of their home building materials.
Turned out it was from toxic gases coming off the drywall materials in their homes.

Both the pet food and drywall were imported into USA.
Made in China.

It could be argued that that was in the 2000s.
It could also be argued that now you can look at every item on IKEA shelves and inspect the country of origin before you buy it.

But isn’t that time consuming and inconvenient?

Isn’t it like you have to click on each item in your Expedia search result to find out which airlines are involved in that search result?

Or isn’t it like having to click on each Booking.com hotel search result in San Francisco if you want to find out if it’s Holiday Inn Express or not?

Isn’t that ridiculous in 2025, not 2000’s?

But then why doesn’t Amazon give prospective customers a FILTER that says “MADE IN”?
It isn’t discriminatory; entirely up to which country the person will set.

It seems so obviously a welcome FILTER to pet lovers who wish to ensure that their pets wouldn’t eat food from unreliable places.

It seems logical for those who use skincare products almost the entire day would really want to filter out those made in countries with questionable standards and ethics.

It seems also paramount that food and supplements shoppers should have the service of a FILTER to weave out origins known to manufacture poor and faked products.

What does it take for Amazon to equip their shoppers with such a FILTER?

Perhaps if TEMU or Shein has it, then Amazon would?